The impact of words: 32 copywriting gains

The impact of words in copywriting is crucial.  In the online world, you have hardly a few seconds to grab attention.  Show readers why your offer is the best, or else, you lose out.

As a business degree graduate, I chose to work on my terms for 10 years.  I have been blogging for 5 years (time of writing).  As a solopreneur, I ensure that I’m careful about what I convey, with a purpose.

The online world opens a wide opportunity.  However, when you’re given a few seconds to convince someone, you’d better make good use of it.  Use powerful words for success.

Powerful words quotes

The use of phrases can be encouraging or destructive.  Some famous people have given their thoughts on it.  One quote caught my attention, and I’m sharing it below.

‘Words are, of course, the most powerful drug used by mankind.’ – Rudyard Kipling on BrainyQuote.com

Copywriting benefits for bloggers

Use copywriting to attract, engage, and convert readers into loyal clients.  Doing so properly can be crucial to your success.  Your choice of terms can make a whole difference.

Sales copy is often for product pages.  It can be seen as hard selling.  On the other hand, bloggers could prefer soft selling.

A blogger who prefers inbound marketing might be used to soft selling.  If you’re the type, you may feel uncomfortable closing sales.  However, anyone can benefit from using powerful words for success.

If you’re a blogger with a softer approach, you can still benefit from pitching.  Pitching may be to work with brands for sponsorships.  If you offer your products, you might have product pages that need careful crafting.

How can words be powerful?  

You convey your message through text, visuals, and audio.  You can write in the form of articles, speak on video, or record your voice.  You use terms in many ways.

Your choice of phrases can make a drastic difference.  It can empathize with an effect or lighten it.  Think about your sentence structure as well.

I use an SEO tool for my keyword research.  However, I also consider my ideal readers.  Even though SEO is important, I prefer writing for humans primarily.  It’s natural and supports my readers.

Ways you benefit:

• Powerful words for motivation.  Show enthusiasm for impact.  Spread the contagiousness positively.
• Emotional appeal.  Connect at a deeper level.  Put yourself into the shoes of your ideal readers.
• Compelling headline. It’s a no-brainer that headlines are critical to open rates. Read my other articles about the benefits of good headlines for bloggers.
• Call-to-action.  The CTAs you choose prompt action.  Here are a few examples, ‘click here’, ‘shop now’, and ‘visit my blog’.   If you miss out on placing the right CTAs in the right places, you’ll lose out.
• Marketing campaigns.  You may be promoting your own products or services.  You may also be working with brands.  Whether paying for ads or organic reach, you have but a few seconds to catch attention online.
• Genuine writing voice.  Your brand voice is unique.  Especially with a personal brand, let your personality shine.  I have another post about writing voice and style.

Why should you care?

Create a strong sales copy, article, video, or podcast episode.  Convey your message effectively.  This encourages your readers to take action.

When your visitors and leads take action, they move to the next level of the sales funnel.  Show them why your offer is the best, and how it helps.  Get returning visitors through email opt-ins.

Gains from using the most impactful words:

1. Catches attention
2. Stimulates curiosity
3. Connects emotionally
4. Supports memorability
5. Boosts trust and credibility
6. Creates urgency and scarcity
7. Paints a picture with phrases
8. Favors a unique brand voice
9. Inspires action-taking
10. Strengthens your message
11. Supports a logical argument
12. Adds a personalized experience
13. Builds brand loyalty
14. Supports storytelling
15. Clarifies and persuades
16. Simplifies complex ideas
17. Focuses for better attention
18. Highlights key benefits
19. May increase click-through rates (CTRs)
20. May improve conversion rates
21. Increases brand awareness
22. May improve keyword ranking
23. Supports social media engagement
24. Overcomes objections
25. Reduces cognitive load
26. Humanizes your brand
27. Differentiates you from competitors
28. Provides humor
29. SEO and Marketing
30. Creates a sense of flow
31. Goes for a conversational tone
32. Creates a lasting impact

I don’t yet have my own products.  However, I do work with brands and have been paid for my work.  My hobby turned side hustle is my passion.

Powerful words examples

What are some powerful words?  I found word banks that are available online.  They come from MonsterInsights and OptinMonster.  You can access their lists for free on their websites.

A table with examples I curated from the free online sources:

Power	Emotional	Uncommon
Exclusive Ultimate Unleashed Sale Complete Imagination Secrets Announcing Direct Survival Beautiful Rare Genuine Bonanza Shocking Competitive Noted Under Priced Useful Uncovered	Uplifting Withheld Privacy Lonely Loathsome Minute Volatile Frugal This Is What Horrific To Be Marked Down Frantic Searing Fire Viral You See What Uncommonly Fearless Played	Little Makes Out Really Its World See Baby Seen Want One Found Way Video Best Dog Good Life Man Know

AI tools for content creation

Using AI, you can create content quickly.  The prompt that you enter is key to what you receive.  Go through the generated work to check that it reflects what you want.

AI results may lack quality.  It’s also likely to be taken from someone else’s work.  If you do choose to use AI, you may prefer to edit the text (even thoroughly).

I chose blogging as a priority.  I’ve also blocked time on my agenda to write original content.  It takes longer than AI, but I go for it.

Working smart is crucial.  Find better methods and processes.  Simultaneously, ensure that you don’t compromise on quality.

Deliver on the promise

Have a strategy for turning your leads into sales.  Use tactics to convert them.  Finally, always deliver what you promise.

There’s nothing worse for a client than feeling deceived.  While creating content, keep your product in mind.  If you work with brands, use, test, and research beforehand.

Refund rates are high when promises are not kept.  It damages reputation.  It also increases complaints and poor ratings.

When I partner with brands for sponsorships, I test their products.  I only recommend what I find best.  If I don’t want to use something, I can’t recommend it on my blog.

Avoid clickbait at all costs.  Attracting clicks in this way will increase bounce rates.  Take the time to help genuinely.

You use copywriting to attract, educate, nurture, and convert your readers.  Know the pain points and solve them.  Always aim to meet expectations, or better, exceed them.

Conclusion

Don’t miss out on picking the right phrases.  Some are more impactful than others.  Do meet expectations as well when you promise.  Take full advantage of the impact of words, for all the benefits they bring.