Does SEO matter anymore for bloggers?

Does SEO matter anymore?  You may ask if it’s worth it.  Read my article to find out more.

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My blogging experience 

I’m a blogger, not an SEO expert.  I’ve seen a difference from when I started 6 years ago (time of writing) and over the years.  I find that SEO isn’t dead, but is evolving constantly.

Organic traffic was easier before.  However, organic search is still my primary source of traffic (time of writing).  The WordPress Reader, social media, and email come after. 

I gain from the knowledge of SEO experts, and their findings.  I also follow what new changes are emerging.  Because of AI and other things, it’s crucial to stay informed.

As advanced SEO is rather technical, always stay updated with the changes.  In my article, I’ll illustrate how things still work.  This is based on what I’ve learned from the following experts and applied.    

Ubersuggest as my chosen tool

Ubersuggest is a handy tool that provides relevant info.  When I started, I was a newbie to it all.  Over the years, I’ve learned a lot from their webinars and blog articles.  Using the tool helps me to analyze and implement current best practices. 

I took a screenshot of my blog ranking keywords from the last 3 months.  It represents 100 keywords that I chose to track.  Coming from my rather small blog, I’d say it’s not bad.  

I go for long tail keywords and even have certain articles that rank on page 1.  After months of taking this screenshot, things are likely to evolve.  The stats are likely to change.  However, it shows that organic search still drives traffic to my blog.

The key Ubersuggest features:

• Rank Tracking
• Site Audit
• Keyword Research
• Backlinks
• More

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Why SEO is important for your website

Why is SEO important?  The level of traffic for many websites has declined (compared to previous years).  While things evolve, benefits are still here.  Stay informed about current best practices for better results.

Key benefits:

• Rankings
• Organic traffic 
• Build authority 
• UX
• Long-term

Using current best practices supports better ranking.  Organic traffic is free and potentially brings leads.  Leads can choose to convert.  Organic traffic tends to be of high quality when visitors type relevant keywords. Use free ways to promote your blog, and/or pay if you wish to.

Your content should also solve their needs.  When readers land on your site, they can bounce off or stay.  Have good page speed.  Ensure that you cater to your ideal persona client needs.

Ranking higher supports brand authority.  The EEAT acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.  With best practices, you have a better chance of showing brand authority.

User experience best practices and SEO best practices go hand in hand.  Optimizing your website supports UX.  For example, visitors stay longer and engage with your content.

Articles can drive traffic for longer.  If you compare, social media posts are shorter-lived.  Working smarter to write original, helpful articles is beneficial.

Some industries are more evergreen in content than others.  For example, for my self-improvement blog, many article topics remain relevant for years.  However, I do update older posts, improving them.

Is SEO still relevant?

People ask why is SEO important for businesses now.  While a lot keeps changing, best practices support you.  Stay alert for new developments.  See what proves to be effective, and apply.  Blogging also supports business.

There are opportunities to seize on changes.  You can choose to improve desired areas of your blog.  Monitor performance through handy tools for progress.

Google values high-quality content.  That’s an opportunity to work on.  Create original content that your audience needs.

There are ways to stay in the loop.  Follow best practices.  Keep an eye on how things evolve.  I find much of the info I need from online sources.  

Does SEO matter anymore?  I’d say it does.  Situations change, and they evolve.  However, the benefits are here.  Be equipped by staying informed, and embrace changes when needed.

Key takeaways from my article

Is SEO still relevant?  The topic is vast and evolving.  Some things will stay.  Others will go, and new developments will replace them.

To note:

• SEO is evolving and is still here
• Stay informed about the latest changes 
• Spread your risks
• Social media
• Email list
• Videos or podcasts

Never rely on only one source of traffic.  In addition to working on your SEO, have other alternatives.  Spread your risks through social media, and build an email list.  Make videos, vlog, and/or start a podcast.  Do what’s reasonable, avoiding burnout for better productivity.

Conclusion

Why does SEO matter?  The practices are changing often, yet the benefits are here.  Tweak your strategies and tactics to adapt.

Try this handy tool that I use.

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