7 user experience basics for non-techies

Find handy user experience basics for every website owner.  These are simple and easy to implement, even for non-techies.  Don’t let bad UX drive your visitors away.  Read on to learn more.

Being a blogger, I’ve seen the value of keeping my readers on my site.  As a site visitor myself, I’ve visited lots of other websites.  Knowing what works, and what my visitors experience is a crucial must-have, not an optional nice-to-have.  

I’m also tech-savvy, although not at an advanced level.  I do have good knowledge, having learned from experience.  Blogging for years, anyone learns ongoingly.

1. Simple to understand

Avoid info overload.  There’s already too much of it, especially online.  Focus on what you have to deliver, relevantly.

For example, I aim to keep my content concise.  My readers don’t have time to waste and want to find things out quickly.  I ensure that my articles deliver what I promise in the headline.

Use relevant CTAs and place them strategically.  Don’t overwhelm your visitors with distractions.  Know your goal and make it easy for visitors to act if they choose to.

2. User-friendly navigation

Make your site intuitive, so that visitors navigate seamlessly.  Once more, simplicity supports you in achieving it.  When someone lands on your site, they shouldn’t guess what to do next.

I use a minimalistic theme that helps focus on a few important things.  I also currently have only 5 navigation menu tabs.  This guides my readers to key sections of my blog.

Use buttons and links where relevant.  Make them stand out for better attention-grabbing.  Choose your colors strategically.  Use alt text as well, for your images.

3. Consistent visitor actions

You gain from having new as well as repeat visitors.  You also want revisits from your ideal client personas.  Make your site look familiar to regular users, for a satisfying UX.

I use colors consistently, for example.  It’s natural to add my chosen brand colors throughout my blog.  I also have a simple, easy-to-read font.

When you place buttons on contract forms, for example, use them consistently.  Don’t confuse your visitors by varying things unnecessarily.  Once repeat visitors know how your site works, they’re comfortable performing actions naturally, through habits.

4. Encourage feedback

Take and give feedback.  Provide signs to visitors that things are working, to avoid confusion.  For example, change your links from light blue to darker blue when clicked.  Likewise, provide error messages, for example when visitors submit contact forms.

Ask and encourage your visitors for relevant feedback.  This includes those about your content, and offers, as well as being UX related.  You can then better improve your business, as well as site experiences.

I always reply to comments.  It provides a helpful way to know more.  I learn what my readers experience in various ways.  By updating my older posts, I keep my content fresh.

Have a contact form for more in-depth messages.  Also having a social media presence supports staying in touch.  Using other formats, such as vlogging, you reach a wider audience on different platforms.

Take your repeat visitors to the next level.  Encourage feedback through better relationships.  Grow a newsletter email list for the better.

5. Audience demographics 

Why UX research is important?  Know your audience demographics.  Who are your ideal visitors, based on your set goals?  Target the right audience and serve their needs.

My blog, for example, caters to a worldwide audience, in the English language.  My niche is self-improvement for bloggers and digital solopreneurs.  I keep that in mind when making decisions that affect user experience.

Using GA4, I also learn more about what works.  It gives valuable insights.  I also see which posts and pages tend to be most popular.

6. Undo undesired actions 

Facilitate things for site visitors when mistakes happen.  For example, add undo buttons and ‘clear error’ messages.  Avoid frustration and save them time.

Frustrated visitors never return.  Make things easy for a smooth, enjoyable experience.  You want revisits, as repeat visitors tend to be interested leads.  

I check my blog stats and pay special attention to certain metrics.  Average Engagement Time, Returning Users, and Exceptions are 3 key indicators to monitor for in GA4.  Use these to find out more about potential UX issues.

7. Highlight crucial areas

Ensure good readability best practices.  Make it clear, easy, and convenient for readers to find the key things.  Prioritize specific areas that they have to focus on.  

I use specific article headlines that are relevant to my content.  Within articles, I use subheadings, bullet points, and lots of white spaces.  CTAs and visual hierarchy also contribute to the overall effect.

Make it clear what action you ask for through CTAs.  Use button colors that align with your branding strategically.  Use bold text to emphasize when relevant.

These simple tips on UX basics are for everyone.  They’re simple even for non-techies to practice.  Don’t neglect them, as they support your site’s success.

Conclusion 

Take full advantage of the user experience basics I listed in my article.  Why should you? They’re simple and easy, even for non-techies to implement.  

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Editor’s Note: This blog article was last updated on 05 December 2025 for better accuracy and comprehensiveness.

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