5 copywriting vs content writing nuances

Copywriting vs content writing, how do they differ?  They can appear the same.  However, recognizing the differences, you can take better advantage of content creation to achieve your set goals.

I’ve been a solopreneur for 12 years, and a blogger for 7.  When it comes to copywriting and content writing, I value both.  Through my article, I’ll highlight examples of how they differ, as well as how to use them gainfully.

To point out 1 crucial thing, both are handy.  It’s not that there’s 1 better than the other.  For example, I use them according to which is relevant in given circumstances.  

1. Recall your set goals

Choosing between a copywriting or content writing approach depends on your set goals.  Remind yourself of what you want to achieve.  This could be in terms of a single piece of content, such as a specific article, or strategically.

Monetization goals include strong CTAs, such as ‘shop now’ or ‘join now’ buttons.  This requires copywriting and is promotional.  Your main goal here is to encourage sales.

Informing and educating need more content writing.  You take the time to write longer articles that dive deeper.  This one supports better relationship building.

For example, I have a blend of both on my blog.  Currently, the majority of my posts are educational, sharing my experience and tips.  I also sometimes work with brands through affiliate marketing.  

My affiliate articles are also informative and educational.  I take the time to share my experiences and courage reader feedback through comments.  

If you choose to have a heavily monetized blog, it can sometimes work.  However, readers tend to find such sites overwhelming with promotions all over.  Many are likely to bounce off, or unsubscribe from the site owner’s email list.

2. Prioritise your requirement

Asking ‘why copywriting is important in business’ or ‘why copywriting is important in marketing’?  It’s crucial to decide the extent to promote or educate.  You could choose to focus on only one.  However, if you do try to sell consistently, it might not truly help your readers.

Your chosen blend of copywriting vs content writing will be based on your strategy.  Did you start blogging as a pure hobby?  Do you have some monetization goals, either a side-hustle or even potentially going full time into it?

Copywriting gains when using a persuasive tone, while content writing tends to be more conversational.  You should also consider your personality and niche type.  This forms part of your branding.

While copywriting supports marketing better, content writing is best for long-term results.  No one wants to be sold to as soon as they’re introduced to someone.  In the same way, take the time to nurture readers who are looking to solve certain pain points.  Build an email list, for example.

3. What is a copywriting example? 

Goals guide you to choose the most relevant approach.  Once you know which one you’ll use, you also have a format that supports it.  Some content types are best for one, and others for the second.

What formats are best for copywriting purposes?  Try sales landing pages, social media promotional posts, and emails.  For example, I have a dedicated page that lists all the tools that I use.  Through links, visitors can choose to access specific products.

For better educational content writing, go in-depth.  Blog articles, PDF guides, and newsletter subscriptions are suitable for this.  For example, my articles are often around 1000 words (unless I can cover a given topic more concisely).  The majority of posts aren’t promoting anything as part of my text.  Ads might still appear by themselves.

4. Analyze content performance 

Evaluate your content performance to gauge success.  Don’t waste time and other resources on what doesn’t bring results.  Focus on the right actions that bring you closer to your goals.

I use platform insights to dive deeper into performance.  My blog currently uses GA4 and Jetpack stats.  I also check my social media and email marketing service insights.  These indicate more about my content writing.

When it comes to monetization, affiliate marketing platforms give relevant info.  In case you sell digital products, yours would also include those platform stats.   

Identify and track the right KPIs for yourself.  Monetization, educational, or a blend of both.  Make good use of available insights.  Also refer to qualitative feedback from your audience, which may be through emails, reviews, and comments.

5. Mix both types

Should you go for copywriting or content writing?  This would be based on the nature of your blog.  Most probably, you’ll find a good mixture by embracing both types.

Seen from the point of view of your audience, if you always promote, it could be too much.  On the other hand, if you always just provide tips, you’ll miss out.  Unless you’re a hobby blogger, it’s often best to have both.

My take is to mostly educate and nurture, providing value.  Your serious readers want to find solutions through your content.  Be helpful and also promote products or services when relevant.

Conclusion 

Should you choose between copywriting vs content writing?  You may choose just one, depending on your overall strategy.  However, in most cases, a mixture is best.  I’d also say focus more on providing helpful content first, before promoting anything.