7 email and social media blog gains

How do bloggers gain from using email and social media marketing?  There are benefits to both.  However, which one is more favorable?  Find out in my article.

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Email and social media 

Leveraging email and social media marketing benefits bloggers, vloggers, and businesses. If you’re not using these channels, you’re missing out.

Email marketing makes contacting your subscribers easy.  Social media platforms are widely used.  Know where your audience demographic is present and be there.

Using both types is ideal, as you get more visibility.  However, if I had to choose one over the other, I’d then go for email.  Email is indeed a special one.

Using both simultaneously, you benefit from:

1. Owning your audience 
2. Warm contacts 
3. High ROI 
4. Reach inboxes 
5. Vast visibility opportunity 
6. Engagement and feedback
7. Trendy posts virality

Together, they support maximum gains.  However, certain of the points on my list come from email, others from using social media.  While they’re both great, they also have their respective pros and cons.

How they compare

The pros and cons are interesting.  While each has their advantages, they also lack some things.  This is true when any type of business uses them.  However, I’ll highlight blogger examples in my article.

Pros and cons of email marketing 

Pros:

• Own your audience 
• Warm contacts 
• High ROI 
• Reaches inboxes 

You have better control over your email list compared to social media followers.  When your subscribers opt in to your newsletters, they trust you.  Unlike social media, where they only hit the follow button.

You build better connections with newsletter subscribers.  Personalization supports better relationship building.  This is a form of warm marketing 

Email is known to have a high ROI.  It brings sales from warm contacts.  As you nurture them, they get to know your products and services better, seeing value in them.

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Cons:

• More challenging to grow
• Unsubscribes happen
• Spam folder filtering

It’s more difficult to grow an email list than a social media following.  You need more interesting leads for email subscriptions.  On the other hand, social media is less of a commitment for followers.

Everyone gets unsubscribes, even the best email newsletters that exist.  However, with lots of them, you lose credibility.  Then, more and more emails land in spam or junk folders.

Pros and cons of social media 

Pros:

• Vast visibility opportunity 
• Engagement and feedback
• Trendy posts virality

The exposure that social media channels bring is immense.  You can potentially reach thousands or millions.  Organic gives some free reach, while paid can bring even more.  

Social media is a place where accounts tend to interact with each other.  You get to collect handy feedback.  However, only what your ideal audience says is valuable.

A post can go viral organically, for free.  It has the potential to make your day special.  Be ready to seize such an opportunity, if it ever happens to your account, by posting relevant content consistently.  You don’t want an irrelevant post to bring the wrong type of viewers.

Cons:

• Lower conversion rates
• No audience ownership
• Algorithm dependence

After the great part comes the undesirable side to it.  Things do happen, whether you like it or not.  Being more towards the cold marketing side than warmer emails, conversion rates tend to be relatively lower.

You don’t own your audience in the form of social media followers.  You’re also dependent on platform algorithms.  When 1 post doesn’t perform well, it can affect your other future posts.  Platforms dictate whether to show your posts to more followers or not.

Email vs social gains

I don’t wish you ever had to choose between email and social media.  However, if it ever happens, better go for email.  Building a newsletter list is crucial.

When you compare both, email is special as you have better control over your visibility.  When your communications land in inboxes, it’s easier seen.  On the other hand, social media feeds are different.

Social media is known not to show your posts to all your followers.  The percentage is even lower for saturated platforms.  If you rely solely on free organic reach, it’s more difficult compared to when running ads.

I, however, have never boosted any of my blog’s social media posts to date by choice.  If you do use paid ads, you’re likely to get more views.  It all depends on your set goals and strategy.

Balance both strategically 

o you want one over the other?  It’s always best to maximise both email and social media marketing.  Balance the time you spend on them to avoid burnout.

It’s handy to get your most interested social media followers to join your email list.  The same goes for your blog.  Use opt-ins to invite them to subscribe to your list.

I use freebies strategically.  When a new subscriber joins my list, I welcome them.  I then provide content that aligns with their interests.

Conclusion 

Use email and social media to your advantage.  Start by providing value to your audience to support them.  Invite interested blog readers and social media followers to join your list for the better.

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Editor’s Note: This blog article was last updated on 14 October 2025 for better accuracy and comprehensiveness.