The Eisenhower Matrix and SWOT analysis are great tools when used on their own.  Combine them for a more powerful impact.  Read to see how bloggers, solopreneurs, and anyone can benefit from better success.


I have around a decade of solopreneurship experience (time of writing).  My blogging journey started over five years ago.  I’ve also had some corporate world experience, but enjoy working on my terms.

During my business degree studies, I learned about a variety of analysis methods.  When I moved to being self-employed, I found that my formal education was handy.  Even though there’s no hard and fast rule, I’ve seen the benefits of applying proven methods to my specific needs.

In this article, you’ll find ideas for using the Eisenhower Matrix and SWOT analysis together.  Using these methods can add value, and bring better results.  Adapt them to your specific needs.  

I have a page dedicated to helpful apps and online courses. If you’re a blogger or solopreneur keen on finding relevant suggestions, take a look. I’ve recommended my favorite resources.

1. SWOT analysis in strategic planning

You can use it strategically, before launching your new blog, for example.  It also helps when setting other types of goals.  These include the short, medium, and long terms.  Examples are daily, weekly, monthly, and yearly goals.

The tool helps to identify strengths, weaknesses, opportunities, and threats.  You analyze these internal and external factors.  Strengths and weaknesses are known to be internal factors.  Opportunities and threats are external factors.  Find out more on Wikipedia.

The framework is primarily used by organizations.  However, as a solopreneur, you can adapt it to your situation.  I also use it in my personal life, when I have to make important structured decisions.

When doing the exercise, capitalize on your strengths.  Tackle your weaknesses.  Take advantage of opportunities, and mitigate any threats in advance.  As far as possible, turn threats into opportunities, and weaknesses into strengths.

Pink quadrants. Text: SWOT analysis, strengths, weaknesses, opportunities,threats. Eisenhower Matrix and SWOT analysis: 10 Solopreneur benefits,
Pink quadrants

2. Blogger example to illustrate

Let’s see how I could use it for my blog.  I list all relevant strengths, weaknesses, opportunities, and threats.  For the sake of simplicity, I’ll focus on one point, although there would be a number of them.

Threat.  I see that AI has changed the way people search for info on the internet.  

Opportunity.  Seen more closely, it is an opportunity as well.  I can use AI to save time when conducting research.  

Weakness.  I currently lack enough knowledge about using AI tools.

Strength. I believe in lifelong learning. I plan to join webinars, and online courses, and learn the skills. 

I now have a goal to accomplish.  I want to learn how to use AI for research.  I also set a time limit for better productivity.

3. Eisenhower Matrix time management

Why is it called the Eisenhower Matrix?  You may find more info on Wikipedia.  

“I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.”. – Dwight D. Eisenhower

The matrix includes four quadrants:

  1. Urgent and important tasks 
  2. Important but not urgent tasks 
  3. Urgent but not important tasks 
  4. Neither urgent nor important tasks 

Head over to find my suggested list

of must-have resources!

4. Blogger illustration continued

Linked to the first example for SWOT, I’ll further illustrate the use for this one.  After setting my goal to learn how to use AI for better research, I need to prioritize all my tasks.  Timeboxing helps, and I need to decide what to focus on first.

I identify learning AI skills as an important task.  Secondly, I find that it’s not urgent.   It’s therefore an important but not urgent task.  I, therefore, prefer to block time on my calendar for next week.

Use the matrix for all the tasks you have, and place them in the right quadrant.  It will guide you and help avoid any overwhelm.   You can use the Eisenhower Matrix in your personal life as well. 

Blue quadrants. Text: Eisenhower Matrix, important, not important, urgent, not urgent. Eisenhower Matrix and SWOT analysis: 10 Solopreneur benefits,
Blue quadrants

5. Solopreneur benefits of both 

You’ve seen how conducting a SWOT analysis helps in decision-making.  You’ve also seen how to use the Eisenhower Matrix for decision-making.  Both tools together have multiple advantages.

6. Save time mindfully

Set the right goals and prioritize your tasks.  Pin down what is urgent and important.  Focus on what deserves your primary attention.  

Solopreneurs wear many hats.  You often take on all the roles, especially when just starting.  Later on, you may have a VA or a team and can delegate the less important work.   

7. Increase productivity joyfully

Mindfully plan out your to-dos.  Focus on what requires your immediate attention.  Work smarter, and reach your set goals on time.

I once got absorbed in a task and found an unexpected issue.  I started tackling it and didn’t realize how time flies.  It wasn’t a priority and could have waited till later.  I ended up missing out on a live webinar I had to attend, and it had no replay!


8. Make better decisions

Solopreneurs often don’t have a team to help brainstorm ideas.  You can get lost in seeing only one side of the story.   Using these methods, assist you in carefully analyzing your options.  Select the best alternative.

9. Reduce stress and burnout

Being on your own can cause burnout.  For example,  I work in my home office.  Taking regular breaks is a must.  Using the right tools supports me in many ways.

10. More brilliant frameworks

In addition to the two methods that I detailed in this article, you can benefit from others as well.  There are numerous options.  Choose them based on your set objectives.

Here’s a non-exhaustive list of examples (includes links to my other articles):

  • The Osborn-Parnes method for problem-solving in seven steps
  • SMART criteria for goal-setting
  • Personal mission statement
  • Adopt Ikigai for finding your life purpose
  • Elevator pitch
  • Minimum viable audience
  • AIDA model for marketing
  • Six thinking hats

Choose your frameworks mindfully.  They’re great when they serve their purpose.  If done incorrectly, you could end up wasting your precious time.


The Eisenhower Matrix and SWOT analysis support you in many ways.  When used alone, each has its benefits.  However, use them together, and you can achieve even more.

Are you looking for more helpful resources? Head over to my resources page. You’ll find a productivity freebie, a list of helpful articles, my recommended tools, and online courses.


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